Alexis Dahan
Brand BuilderCreative Director
The last seven years in-house (CKBG), building and running a creative department behind five CPG brands, including Tequila Komos.
Fifteen years directing creative across luxury fashion, spirits, hospitality, and editorial.
Case StudyTequila Komos
Creative Director (Founding Team)2019 to presentStrategy, packaging, campaigns
The brand takes its cues from fashion and watchmaking, not from spirits.
Strategy first, then identity. The brand book contains the framework and governs packaging, graphic design, and marketing materials.
Ceramic over labelled glass. The object sets the price position.
Co-designed the bottle and took it through final production. Designed the cap and label. Each expression carries its own color and foil, evoking the colors of the seashore, one logic across the range.
Komos owns one occasion: celebration by the sea. This campaign carries it from the yacht deck to Times Square.
Built once and adapted to every surface: screens, trucks, billboards. 130M+ impressions across 22 markets and 9 channels.
One system, from the first bottle to $15M in institutional funding and distribution in more than 40 countries.